Gartner’s 2016 Market Guide for Marketing Dashboards

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Gartner’s 2016 Market Guide for Marketing Dashboards

Is your marketing team struggling to make sense of their earned, owned, and paid data? Are performance reports delivered consistently and available for reference at any given moment? Does your team have a clear picture of how their campaigns, channels, and various other initiatives affect their objectives and are they enabled to make wise, data-backed decisions? It’s no secret that performance reports are a must-have […]


Attribution is Impossible

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Attribution is Impossible

The following is an excerpt taken from Sergio Maldonado’s post originally published on chiefmartech.com. This post will be the first in a series explaining why Attribution is Impossible and sharing alternatives that can lead to greater results. I have seen the Emperor walking naked for too long, and I wish I could be that naive kid in the crowd. I do not believe in marketing […]


Sweetspot in Gartner’s Market Guide for Marketing Dashboards

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Sweetspot in Gartner’s Market Guide for Marketing Dashboards

Sweetspot Intelligence is one of four pure-play marketing dashboard solutions mentioned by Gartner’s October 2016 Market Guide for Marketing Dashboards. The new Gartner report (first ever to expressly cover this market) includes a reference to ten different vendors across three categories: pure-play marketing dashboard solutions, digital marketing analytics vendors who offer dashboards, and cloud BI tools that sell to marketers. According to the report, the […]


Pinning your way to success: The complete guide to marketing on Pinterest

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Pinning your way to success: The complete guide to marketing on Pinterest

Whether you’re a novice chef finding your way around the kitchen, a DIY fanatic, a bride-to-be, a daydreamer or just in the mood to discover new things, Pinterest has something just for you! This unique social media network has opened up a world of creativity and discovery and compiled it all into a neat little platform where users can search for topics of their interest […]


Untagged: Strategy before implementation

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Untagged: Strategy before implementation

“Would you stand in front of your boss and defend your data? Would you put your job on the line?” Interesting questions like this and many more were just part of the thought-provoking and insightful presentations held at Untagged this week in Madrid. While each session had its own special twist, the common theme throughout the day was “strategy before implementation”. What does that mean? […]


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