Marketing Moments: How to optimize your Instagram marketing strategy

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Marketing Moments: How to optimize your Instagram marketing strategy

For many years, photographs have been integral in capturing our most cherished moments, sweet memories, major accomplishments, or first steps. Whether we are nostalgically flipping through family photo albums or just pulling out our smart phone to document little details throughout the day, each photo has a special meaning. Irrespective of our photographic skill (or lack thereof), photos have the ability to save a snapshot […]


Storytelling is great… but are you doing it right?

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Storytelling is great… but are you doing it right?

Storytelling has become central to discussions on marketing in 2016. We’ve even contributed our own thoughts on the power of verbal and written communication to share ideas, persuade and incite action in ways that visualizations or numbers alone cannot. This concept now has a firm set of followers/believers. Some, such as Narrative Science, have taken huge leaps in using Natural Language Generation combined with analysis […]


Snapchat: The Complete Guide for Marketers

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Snapchat: The Complete Guide for Marketers

Snapchat is on fire! Literally! Just check the numbers for Taco Bell’s Cinco de Mayo lens campaign where in just one day 224 million people interacted with their brand for an average of 24 seconds. In festive spirits, playful Snapchatters were able to use Snapchat’s lens feature to turn themselves into a scrumptious crunchy taco, topping themselves off with Taco bell’s signature Diablo sauce. If […]


Stop reporting on pointless sales metrics!

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Stop reporting on pointless sales metrics!

We thought it would be fun to ask some of our colleagues and partners about the most pointless metrics they’ve been asked to report on. Below our Sales Director, Nathan, shares his least-valuable Sales metrics. We’re sure some of you can relate and we hope these posts help you redirect energies to more impactful metrics!  There’s a mindset that many sales managers (including myself) have […]


The Modern Marketer’s Guide to Social Media Marketing

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The Modern Marketer’s Guide to Social Media Marketing

  The State of Social Media Marketing Digital marketers can tell you first hand just how quickly their strategies are forced to change. In the last few years especially, they’ve most likely had a go at native advertising, content marketing, email marketing and of course, social media marketing.   Social media marketing provides a unique playing field for marketers to truly engage with potential customers […]


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