In Analytics, Happiness is a Destination – not a Journey

PUBLISHED ON

In Analytics, Happiness is a Destination – not a Journey

We love journeys. In all aspects of life, what is more enjoyable than walking the path in full awareness? It is also the appreciation of such path, detaching ourselves from the obsession of a final goal, that brings us happiness. No argument there. Enter Analytics in the Marketing space. Or Analytics in general. The dilemma is now inverted: Human tendency? Forget about the goal. Enjoy […]


The story of the pointless definition of a perfectly good Customer Success metric

PUBLISHED ON

The story of the pointless definition of a perfectly good Customer Success metric

In our latest series on pointless metrics, we’ve been sharing stories about the most outlandish metrics we’ve ever been asked to report on. Our Sales and Marketing teams have already shared their confessions, however, when we asked our Customer Success team they all recounted a particular story that had resonated with them. Last year the team attended a Customer Success event in New York. A […]


Marketing Moments: How to optimize your Instagram marketing strategy

PUBLISHED ON

Marketing Moments: How to optimize your Instagram marketing strategy

For many years, photographs have been integral in capturing our most cherished moments, sweet memories, major accomplishments, or first steps. Whether we are nostalgically flipping through family photo albums or just pulling out our smart phone to document little details throughout the day, each photo has a special meaning. Irrespective of our photographic skill (or lack thereof), photos have the ability to save a snapshot […]


Storytelling is great… but are you doing it right?

PUBLISHED ON

Storytelling is great… but are you doing it right?

Storytelling has become central to discussions on marketing in 2016. We’ve even contributed our own thoughts on the power of verbal and written communication to share ideas, persuade and incite action in ways that visualizations or numbers alone cannot. This concept now has a firm set of followers/believers. Some, such as Narrative Science, have taken huge leaps in using Natural Language Generation combined with analysis […]


1 2 3 53

Try Sweetspot Intelligence!

The ultimate tool for agencies and marketers