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Cookies

Cookies are vital to the functioning of websites. However, despite their many benefits, they have become notorious when shared across different domains. This notice will help you understand the different levels of intrusiveness of the cookies we use, as well as the scenarios under which prior permission will be requested as a condition for their storage.

  1. Analytical Cookies

    In order to undertake periodic maintenance, and ensure the best user service possible, this website makes use of “analytical” cookies to collect data on activity. The information gathered is always anonymous, making it impossible to establish links between browsing patterns and specific individuals.

    Specifically, Sweetspotintelligence.com stores. The following "analytical" cookies in the user terminal: "__utmz" (Google Analytics), "__utma" (Google Analytics), "__utmb" (Google Analytics) and "s_vi" (Adobe SiteCatalyst). The user can exclude their individual activity through "exclusion systems" facilitated by Google Analytics and Adobe SiteCatalyst.

  2. Internal use cookies

    Furthermore, Sweetspotintelligence.com uses diverse cookies for the maintenance of user sessions between different "logins" to private areas, and to facilitate auto-management. Concretely, we deal with the following cookie: "_Sweet_Spot_session". It´s non-activation enables the disabling of this feature.

  3. Third-party cookies for the personalization of advertising spaces

    This website does not make use of ad servers or, consequently, cookies linked to these for the creation of profiles based on preferences or behaviour. In the case that we decide to use them, we would offer the user the option to accept or reject these cookies prior to their implementation, through a small banner at the top of the page, in which we would incorporate a specific form allowing users to exercise their privacy preference rights.

  4. Additional Guarantees

    As an additional guarantee of the aforementioned, the record of our cookies could be subject to the accepting of the cookies by the user during the installation or update of the browser used, and this acceptance may be revoked at any time using the configuration options of the contents and privacy available. 6. List and description of cookies. Levels of Intrusiveness The table that follows outlines the cookies which have been mentioned above, incorporating a criteria for the “level of intrusiveness” on a scale of 1 to 3, in which:

    • Level 1: corresponds with internal use cookies necessary for the provision of the basic service solicited by the user
    • Level 2: corresponds with anonymous internal use cookies necessary for the maintenance of content and navigation.
    • Level 3: corresponds with cookies managed by third-parties which permit the tracking of the user throughout websites which Mediasquare does not own. The specification of this level is accompanied by the owner of the data owner.

Table: only persistent cookies, with Name, duration, purpose and intrusiveness-owner if they are of this level.

Cookie Duration Purpose Intrusiveness
2 years Google Analytics level 2
30 minutes Google Analytics level 2
6 months Google Analytics level 2
5 years Adobe SiteCatalyst level 2
5 years Adobe SiteCatalyst level 2

Personal Data

Through means of this notice, Mediasquare S.L. with VAT B33995978, title holder of the website mediasq.com, informs clients and users of the website that their Policy of Personal Data Protection, which conforms to current legislation, covers materials on this website. Mediasquare declares their satisfactory compliance with all of the legal requirements established by the la Ley Orgánica 15/1999 of personal data protection (herein after LOPD) and development regulations.

Data collection

Mediasquare collects personal data through the website contact page in order to facilitate the formulation of matters related to contents, the registration of students in educational or training courses and requests for documents offered on the website. In some cases, this data will be stored in a file owned by Mediasquare designed to permit coherent monitoring of commercial requests and technical support for those users who have submitted the forms. This data can also facilitate, at a statistical level, the optimization of the usability of the website or the segmentation of audiences.

All of this collection, treatment and storage of personal data will always conform to the principles of quality, information and consent. This ensures that personal data will NEVER be used for a purpose other than that for which it was collected and that it is pertinent and necessary to perform the legitimate purpose for which they were collected.

File Management

In the case that the user provides his personal data through a form of media facilitated through the website, it will be included in a file properly declared to the Spanish Agency for the Protection of Data with the identification code 2070170638 and the name CRM-MVC. This file is under the responsibility and ownership of Mediasquare S.L.

Personal Data Communication

Mediasquare guarantees that any communication of personal data to external entities, if any, will occur in accordance with the LOPD requirements. Mediasquare will not communicate personal data if they do not have consent of those affected, according to article 11 of the LOPD. Commercial communications will only be sent with users consent, honoring the obligation to inform those affected of action taken. In all cases, the user will have the right to oppose these commercial communications. This opposition can be exercised through means of electronic media, or by sending an enclosed copy of your National Identity Card to the Legal Department of Mediasquare. To contact us, you can request an informative email, arrange a meeting or call us 902 10 83 84.

Digital Insight Management: Ten Tips to Better Leverage Your Existing Investment in Digital Analytics and Optimization

Digital-insight-management-paper

September 2012

The field of digital measurement and analysis has undergone a profound transformation in the past five years. What was once a “nice to have” for business owners who wanted to keep track of their online marketing investments has become a top-five leadership initiative within the global Enterprise. Thanks to a combination of factors --- the explosion of social media as a marketing channel, the advent of so called “big data” and the rise of the data scientist, and most notably the continued shift in consumer dependence on digital information in the buying process --- the need for high-quality digital analytics only grows.

This white paper, explores the inherent challenges associated with building a world-class digital intelligence and optimization organization. The observations herein are drawn from a combination of client work performed by Web Analytics Demystified, our experience working with many of the most sophisticated and respected businesses in the world, and the direct experience of a handful of Sweetspot customers.

Eric T. Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.

In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.

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Digital Insights Management:
Ten Tips to better leverage your Existing Investment in Digital Analytics and Optimization

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