Search Discovery, USA
Abaco Digital, Mexico
L3 Analytics, United Kingdom
Everis, United Kingdom
iCompetence GmbH, Germany
Gorm Larsen Zornig, Denmark
You have invested much time in the promise of Digital Analytics. Do not let the size of your company stand in your way. Sweetspot is the shortest path between data, actions, people and processes.
Define the way information is presented, share your insights in a corporate environment and track the impact of actions undertaken within your online channels.
Periodically receive the KPIs most relevant to achieve your objectives, directly in your email inbox. Sweetspot facilitates work based on department, company or industry-specific metrics.
The field of digital measurement and analysis has undergone a profound transformation in the past five years. What was once a “nice to have” for business owners who wanted to keep track of their online marketing investments has become a top-five leadership initiative within the global Enterprise. Thanks to a combination of factors --- the explosion of social media as a marketing channel, the advent of so called “big data” and the rise of the data scientist, and most notably the continued shift in consumer dependence on digital information in the buying process --- the need for high-quality digital analytics only grows.
This white paper, explores the inherent challenges associated with building a world-class digital intelligence and optimization organization. The observations herein are drawn from a combination of client work performed by Web Analytics Demystified, our experience working with many of the most sophisticated and respected businesses in the world, and the direct experience of a handful of Sweetspot customers.